Lorianna Logan, an advertising student at 澳门彩历史开奖记录结果 Providence, tries to put into words a truly unforgettable experience: 澳门彩历史开奖记录结果’s recent 1st place win in the , held by the American Advertising Federation. Read about her involvement:
After analyzing 770 eating circumstances, 600 concept test responses, 298 surveys, 134 observational store visits, 80+ focus group respondents, & 90+ secondary sources, you know what the 澳门彩历史开奖记录结果 ADTEAM realized?
All our hard work paid off.
After the disappointing loss at districts last year with the Snapple campaign, winning Nationals this year with was just that much sweeter.
A lot more work goes into ADTEAM than most people see. We put our blood sweat and tears into creating our campaign. It goes beyond just making pretty advertisements and commercials. It is countless hours of research, conceptualizing, and writing. Lots and lots of writing. Especially as a copywriter – one of my roles on the team. There have been late nights in our Ad Lab — from 2am to 3am, then 4am.
Upon winning our District competition and moving on from the Regional competition, finding out we would be going to New Orleans was a sight to see. There was lots of crying, hugging, and screaming. With the national competition, we were in New Orleans for about 4 days.
Of course, the team did get to enjoy the city and sightsee, but our work wasn’t over yet. We practiced every day in preparation for our presentation to the judges. There were a lot of nerves, but nonetheless we were all excited and ready.
When it finally came time to present to the judges, it was the best feeling in the world. Within the first 20 seconds I could feel all the earlier nerves going away. I was confident, I could do our presentation in my sleep, and I knew our campaign like the back of my hand. The second we finished and the room went into thunderous applause, I knew. I knew all our hard work paid off. Even if we didn’t win, at that moment I couldn’t have been more proud, of my team, of my advisors, and myself.